Client: Enterprise SaaS provider, 50-employee company, mid-market focus Goal: 5x monthly qualified leads in 6 months Result: 1,200+ qualified leads in month 4, sustained MoM
The Starting Point The client had:
- A product that worked
- A 25% close rate at the SDR level
- 45 leads per month from inbound
- An ad spend of SAR 28K/month with no clear attribution
What We Built
1. Multi-Channel Funnel
Google Search → free trial. LinkedIn Sponsored Content → demo booking. Content / SEO → email nurture → demo.
2. Lead Scoring + CRM Sync
We built a HubSpot scoring model: company size, role seniority, intent signals, content engagement. Only leads scoring >50 routed to SDRs.
3. Content Engine
3 blog posts/week + 1 video / 1 webinar / 1 industry report monthly. All gated behind progressively-richer forms.
4. Retargeting Ladder
Visitors → free guide. Free guide downloaders → webinar invite. Webinar attendees → demo offer.
The Numbers
| Metric | Before | After | Change | |—————–|——–|——–|——–| | Monthly leads | 45 | 320+ | 7x | | MQL conversion | 12% | 25% | 2.1x | | Pipeline value | SAR 28K| SAR 180K| 6.4x | | CAC | SAR 4.5K| SAR 2.5K| -45% |
The key insight: stop chasing more leads, start chasing better-qualified leads.