Case Study: How We Generated 1,200 Leads for a B2B SaaS Company

Client: Enterprise SaaS provider, 50-employee company, mid-market focus Goal: 5x monthly qualified leads in 6 months Result: 1,200+ qualified leads in month 4, sustained MoM

The Starting Point The client had:

• A product that worked
• A 25% close rate at the SDR level
• 45 leads per month from inbound
• An ad spend of SAR 28K/month with no clear attribution

What We Built

1. Multi-Channel Funnel

Google Search → free trial. LinkedIn Sponsored Content → demo booking. Content / SEO → email nurture → demo.

2. Lead Scoring + CRM Sync

We built a HubSpot scoring model: company size, role seniority, intent signals, content engagement. Only leads scoring >50 routed to SDRs.

3. Content Engine

3 blog posts/week + 1 video / 1 webinar / 1 industry report monthly. All gated behind progressively-richer forms.

4. Retargeting Ladder

Visitors → free guide. Free guide downloaders → webinar invite. Webinar attendees → demo offer.

The Numbers

| Metric | Before | After | Change | |—————–|——–|——–|——–| | Monthly leads | 45 | 320+ | 7x | | MQL conversion | 12% | 25% | 2.1x | | Pipeline value | SAR 28K| SAR 180K| 6.4x | | CAC | SAR 4.5K| SAR 2.5K| -45% |

The key insight: stop chasing more leads, start chasing better-qualified leads.